Outcome Delivery Framework

Overview

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Ideation

~ 1 to 2 weeks

We have lots of insight from multiple sources we think might be worth exploring.

➡ Input

  • Customer insights
  • Market Landscape
  • Technology Landscape
  • Business Objectives/ Strategy
  • Service performance insight
  • Idea capture form

Output ➡

  • Identified sponsor
  • Prioritised idea candidates to take forward into discovery
  • Draft vision
  • Value statement
  • Idea description
  • Strategic fit (relative value impact on existing OKRs)
  • Key customer segments and jobs to be done
  • Big assumptions to address
  • Ideas backlog

The above outputs are typically summarised within an opportunity canvas

🧵Golden Thread
Practices

🧵Golden Thread
Techniques

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Discovery

~2 - 4 weeks

We have prioritised ideas we want to explore in more detail so we can confirm it solves a real problem for the customer

➡ Input

Problems to Solve

 

or

 

Ideation output

  • Ideas backlog
  • Draft vision statement
  • Agreed sponsor
  • Capacity / Plan
  • Opportunity Canvas
  • Value statement

Output ➡

  • Defined Problem Statement
  • User Segmentation
  • Hypotheses
  • Research
  • Data Insight
  • Key unknowns / assumptions
  • Indicative size of opportunity
  • Baselined vision statement
  • Refined Value Proposition
  • High level outcome roadmap
  • High level current technology baseline

The above outputs are typically summarised within a discovery paper

🧵Golden Thread
Practices

🧵Golden Thread
Techniques

5 Whys

Value Proposition Canvas

Empathy Mapping

User Journey Mapping 

OKR Mapping 

Problem Definition 

Opportunity Solution Tree 

User interviews 

Observational study 

Surveys 

Assumption impact quad... 

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Validation

~ 2 to 4 weeks

We want to find a solution that demonstrably solves a valuable customer problem

➡ Input

  • Prioritised experiments (test and learn cards)
  • Defined Problem Statement
  • User Segmentation
  • Hypothesis
  • Supporting research
  • Key unknowns / assumptions

Output ➡

  • Business case
  • Emergent Hypothesis
  • Solution Approach + Options
  • Solution architecture design
  • Service Design
  • Backlog (DEEP)
  • Refined outcome roadmap
  • Ruthless MVP candidate

🧵Golden Thread
Practices

🧵Golden Thread
Techniques

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Delivery

Optimal velocity target is ~2 weeks

We prioritise our backlog of committed work to maximise delivery of value to our customers as early as possible

➡ Input

  • Prioritised Backlog
  • Acceptance Criteria
  • Test Scenarios
  • Release Plan / Road Map
  • Reference Solution Architecture
  • Wireframe / Assets
  • Service Guide / Maps
  • Measures for success

Output ➡

  • Deliverable Increment
  • Test Cases
  • Documentation (Min Viable Doc)
  • Solution Architecture
  • Service Guides
  • Released solution
  • End user documentation
  • Internal and External Comms

🧵Golden Thread
Practices

🧵Golden Thread
Techniques

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Run

and improve through measuring and learning

ongoing

We measure metrics that matter,  continually capture customer feedback and proactively identify new opportunities to improve the product experience

➡ Input

  • Service analytics
  • Customer feedback analytics
  • Operational analytics
  • Customer service insight

Output ➡

  • Idea candidates for discovery
  • Defects backlog
  • Operational improvements
  • Candidates for experiments

🧵Golden Thread
Practices

🧵Golden Thread
Techniques

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