# Outcome Delivery Framework



# Overview

[![DeliveryFramework.jpg](https://pirate.cooking/uploads/images/gallery/2023-09/scaled-1680-/deliveryframework.jpg)](https://pirate.cooking/uploads/images/gallery/2023-09/deliveryframework.jpg)

# Ideation

<p class="callout info">~ 1 to 2 weeks</p>

> We have lots of insight from multiple sources we think might be worth exploring.

<table border="1" id="bkmrk-input-customer-insig" style="border-collapse: collapse; width: 100%; border-width: 0px; border-style: hidden;"><colgroup><col style="width: 50%;"></col><col style="width: 50%;"></col></colgroup><tbody><tr><td style="border-width: 0px;">### ➡ Input

- Customer insights
- Market Landscape
- Technology Landscape
- Business Objectives/ Strategy
- Service performance insight
- Idea capture form

</td><td style="border-width: 0px;">### Output ➡


- Identified sponsor
- Prioritised idea candidates to take forward into discovery
- Draft vision
- Value statement
- Idea description
- Strategic fit (relative value impact on existing OKRs)
- Key customer segments and jobs to be done
- Big assumptions to address
- Ideas backlog

The above outputs are typically summarised within an opportunity canvas

</td></tr><tr><td style="border-width: 0px;">### 🧵Golden Thread  
Practices

- [Brainstorming](https://pirate.cooking/books/practice-guides/page/brainstorming)
- [Visioning](https://pirate.cooking/books/practice-guides/page/visioning)
- [Value definition](https://pirate.cooking/books/practice-guides/page/value-definition)

</td><td style="border-width: 0px;">### 🧵Golden Thread  
Techniques

- [Amazon PR release](https://pirate.cooking/books/techniques-guide/page/amazon-pr-release)
- [Ideation workshop](https://pirate.cooking/books/techniques-guide/page/ideation-workshop)
- [Value proposition canvas](https://pirate.cooking/books/techniques-guide/page/value-proposition-canvas)
- [6 thinking hats](https://pirate.cooking/books/techniques-guide/page/6-thinking-hats)
- [OKR mapping](https://pirate.cooking/books/techniques-guide/page/okr-mapping-ndp)
- [Idea capture form](https://pirate.cooking/books/techniques-guide/page/idea-capture-form)

</td></tr></tbody></table>

[![D&I Value Outcome Delivery Lifecycle v1.0 - Frame 2.jpg](https://pirate.cooking/uploads/images/gallery/2023-09/scaled-1680-/di-value-outcome-delivery-lifecycle-v1-0-frame-2.jpg)](https://pirate.cooking/uploads/images/gallery/2023-09/di-value-outcome-delivery-lifecycle-v1-0-frame-2.jpg)

[![D&I Value Outcome Delivery Lifecycle v1.0 - Frame 7.jpg](https://pirate.cooking/uploads/images/gallery/2023-09/scaled-1680-/di-value-outcome-delivery-lifecycle-v1-0-frame-7.jpg)](https://pirate.cooking/uploads/images/gallery/2023-09/di-value-outcome-delivery-lifecycle-v1-0-frame-7.jpg)

# Discovery

<p class="callout info">~2 - 4 weeks</p>

> We have prioritised ideas we want to explore in more detail so we can confirm it solves a real problem for the customer

<table border="1" id="bkmrk-%E2%9E%A1-input-problems-to-" style="border-collapse: collapse; width: 100.001%; border-width: 0px;"><colgroup><col style="width: 50.045%;"></col><col style="width: 50.045%;"></col></colgroup><tbody><tr><td style="border-width: 0px;">### ➡ Input

Problems to Solve

or

Ideation output

- Ideas backlog
- Draft vision statement
- Agreed sponsor
- Capacity / Plan
- Opportunity Canvas
- Value statement

</td><td style="border-width: 0px;">### Output ➡

- Defined Problem Statement
- User Segmentation
- Hypotheses
- Research
- Data Insight
- Key unknowns / assumptions
- Indicative size of opportunity
- Baselined vision statement
- Refined Value Proposition
- High level outcome roadmap
- High level current technology baseline

The above outputs are typically summarised within a discovery paper


</td></tr><tr><td style="border-width: 0px;">### 🧵Golden Thread  
Practices

- [Visioning](https://pirate.cooking/books/practice-guides/page/visioning-IOH)
- [Root cause analysis](https://pirate.cooking/books/practice-guides/page/root-cause-analysis)
- [Generative research](https://pirate.cooking/books/practice-guides/page/generative-research-bhA)
- [Human centred design](https://pirate.cooking/books/practice-guides/page/human-centred-design-hcd)
- [Hypothesis thinking](https://pirate.cooking/books/practice-guides/page/hypothesis-thinking)
- [Value definition ](https://pirate.cooking/books/practice-guides/page/value-definition-ICI)
- [Value Prioritisation](https://pirate.cooking/books/practice-guides/page/value-prioritisation-pLE)

</td><td style="border-width: 0px;">### 🧵Golden Thread  
Techniques

[5 Whys](https://pirate.cooking/books/techniques-guide/page/5-whys)

[Value Proposition Canvas](https://pirate.cooking/books/techniques-guide/page/value-proposition-canvas-gps)

[Empathy Mapping](https://pirate.cooking/books/techniques-guide/page/empathy-mapping)

[User Journey Mapping ](https://pirate.cooking/books/techniques-guide/page/user-journey-mapping)

[OKR Mapping ](https://pirate.cooking/books/techniques-guide/page/okr-mapping)

[Problem Definition ](https://pirate.cooking/books/techniques-guide/page/problem-definition)

[Opportunity Solution Tree ](https://pirate.cooking/books/techniques-guide/page/opportunity-solution-tree)

[User interviews ](https://pirate.cooking/books/techniques-guide/page/user-interviews)

[Observational study ](https://pirate.cooking/books/techniques-guide/page/observational-study)

[Surveys ](https://pirate.cooking/books/techniques-guide/page/surveys)

[Assumption impact quad... ](https://pirate.cooking/books/techniques-guide/page/assumption-impact-quadrant-matrix)

</td></tr></tbody></table>

[![D&I Value Outcome Delivery Lifecycle v1.0 - Frame 3.jpg](https://pirate.cooking/uploads/images/gallery/2023-09/scaled-1680-/di-value-outcome-delivery-lifecycle-v1-0-frame-3.jpg)](https://pirate.cooking/uploads/images/gallery/2023-09/di-value-outcome-delivery-lifecycle-v1-0-frame-3.jpg)[![D&I Value Outcome Delivery Lifecycle v1.0 - Frame 7.jpg](https://pirate.cooking/uploads/images/gallery/2023-09/scaled-1680-/di-value-outcome-delivery-lifecycle-v1-0-frame-7.jpg)](https://pirate.cooking/uploads/images/gallery/2023-09/di-value-outcome-delivery-lifecycle-v1-0-frame-7.jpg)

# Validation

<p class="callout info">~ 2 to 4 weeks</p>

> We want to find a solution that demonstrably solves a valuable customer problem

<table border="1" id="bkmrk-%E2%9E%A1-input-prioritised-" style="border-collapse: collapse; width: 100.001%; border-width: 0px;"><colgroup><col style="width: 50.045%;"></col><col style="width: 50.045%;"></col></colgroup><tbody><tr><td style="border-width: 0px;">### ➡ Input

- Prioritised experiments (test and learn cards)
- Defined Problem Statement
- User Segmentation
- Hypothesis
- Supporting research
- Key unknowns / assumptions

</td><td style="border-width: 0px;">### Output ➡

- Business case
- Emergent Hypothesis
- Solution Approach + Options
- Solution architecture design
- Service Design
- Backlog (DEEP)
- Refined outcome roadmap
- Ruthless MVP candidate

</td></tr><tr><td style="border-width: 0px;">### 🧵Golden Thread  
Practices

- [Generative research ](https://pirate.cooking/books/practice-guides/page/generative-research)
- [Backlog refinement ](https://pirate.cooking/books/practice-guides/page/backlog-refinement-sZg)
- [Mobilisation ](https://pirate.cooking/books/practice-guides/page/mobilisation)
- [Lean experimentation ](https://pirate.cooking/books/practice-guides/page/lean-experimentation)
- [Prototyping ](https://pirate.cooking/books/practice-guides/page/prototyping)
- [Data driven decision m... ](https://pirate.cooking/books/practice-guides/page/data-driven-decision-making-dddm)
- [Value based prioritisa... ](https://pirate.cooking/books/practice-guides/page/value-based-prioritisation)

</td><td style="border-width: 0px;">### 🧵Golden Thread  
Techniques

- [Team Charter ](https://pirate.cooking/books/techniques-guide/page/team-charter)
- [Test and Learn Cards ](https://pirate.cooking/books/techniques-guide/page/test-and-learn-cards)
- [Hypothesis Creation ](https://pirate.cooking/books/techniques-guide/page/hypothesis-creation)
- [Cost of Delay Prioriti... ](https://pirate.cooking/books/techniques-guide/page/cost-of-delay-prioritisation)
- [Effort/Value Matrix (2... ](https://pirate.cooking/books/techniques-guide/page/effortvalue-matrix-22-prioritisation)
- [A/B Testing ](https://pirate.cooking/books/techniques-guide/page/ab-testing)
- [Card Sorting ](https://pirate.cooking/books/techniques-guide/page/card-sorting)
- [Data Analysis ](https://pirate.cooking/books/techniques-guide/page/data-analysis)
- [NPS/ CSAT metric ](https://pirate.cooking/books/techniques-guide/page/nps-csat-metric)
- [Lo-Fi Prototyping ](https://pirate.cooking/books/techniques-guide/page/lo-fi-prototyping)
- [Service Design Bluepri... ](https://pirate.cooking/books/techniques-guide/page/service-design-blueprint-mapping)
- [Usability testing ](https://pirate.cooking/books/techniques-guide/page/usability-testing)
- [User Story Mapping ](https://pirate.cooking/books/techniques-guide/page/user-story-mapping-zNv)
- 

</td></tr></tbody></table>

[![D&I Value Outcome Delivery Lifecycle v1.0 - Frame 4.jpg](https://pirate.cooking/uploads/images/gallery/2023-09/scaled-1680-/di-value-outcome-delivery-lifecycle-v1-0-frame-4.jpg)](https://pirate.cooking/uploads/images/gallery/2023-09/di-value-outcome-delivery-lifecycle-v1-0-frame-4.jpg)[![D&I Value Outcome Delivery Lifecycle v1.0 - Frame 7.jpg](https://pirate.cooking/uploads/images/gallery/2023-09/scaled-1680-/di-value-outcome-delivery-lifecycle-v1-0-frame-7.jpg)](https://pirate.cooking/uploads/images/gallery/2023-09/di-value-outcome-delivery-lifecycle-v1-0-frame-7.jpg)

# Delivery

<p class="callout info">Optimal velocity target is ~2 weeks</p>

> We prioritise our backlog of committed work to maximise delivery of value to our customers as early as possible

<table border="1" id="bkmrk-%E2%9E%A1-input-prioritised-" style="border-collapse: collapse; width: 100.001%; border-width: 0px;"><colgroup><col style="width: 50.045%;"></col><col style="width: 50.045%;"></col></colgroup><tbody><tr><td style="border-width: 0px;">### ➡ Input

- Prioritised Backlog
- Acceptance Criteria
- Test Scenarios
- Release Plan / Road Map
- Reference Solution Architecture
- Wireframe / Assets
- Service Guide / Maps
- Measures for success

</td><td style="border-width: 0px;">### Output ➡

- Deliverable Increment
- Test Cases
- Documentation (Min Viable Doc)
- Solution Architecture
- Service Guides
- Released solution
- End user documentation
- Internal and External Comms


</td></tr><tr><td style="border-width: 0px;">### 🧵Golden Thread  
Practices

- [Visualisation ](https://pirate.cooking/books/practice-guides/page/visualisation)
- [Value Prioritisation ](https://pirate.cooking/books/practice-guides/page/value-prioritisation)
- [Backlog refinement ](https://pirate.cooking/books/practice-guides/page/backlog-refinement)
- [Estimation ](https://pirate.cooking/books/practice-guides/page/estimation)
- [Incremental Delivery ](https://pirate.cooking/books/practice-guides/page/incremental-delivery)
- [CI/CD Continuous Integ... ](https://pirate.cooking/books/practice-guides/page/cicd-continuous-integration-continuous-deployment)
- [Source Control ](https://pirate.cooking/books/practice-guides/page/source-control)
- [Automated Testing ](https://pirate.cooking/books/practice-guides/page/automated-testing)
- [Release Management ](https://pirate.cooking/books/practice-guides/page/release-management)

</td><td style="border-width: 0px;">### 🧵Golden Thread  
Techniques

- [User Story Mapping ](https://pirate.cooking/books/techniques-guide/page/user-story-mapping)
- [3Cs (Backlog Refinement) ](https://pirate.cooking/books/techniques-guide/page/3cs-backlog-refinement)
- [User Story Writing ](https://pirate.cooking/books/techniques-guide/page/user-story-writing)
- [Cost of Delay Prioriti... ](https://pirate.cooking/books/techniques-guide/page/cost-of-delay-prioritisation-iBY)
- [Effort/Value Matrix (2... ](https://pirate.cooking/books/techniques-guide/page/effortvalue-matrix-22-prioritisation-zKq)
- [BDD - Behaviour Driven... ](https://pirate.cooking/books/techniques-guide/page/bdd-behaviour-driven-development)
- [Vertical Story Slicing ](https://pirate.cooking/books/techniques-guide/page/vertical-story-slicing)
- [User Story Splitting ](https://pirate.cooking/books/techniques-guide/page/user-story-splitting)
- [Estimation - Planning ... ](https://pirate.cooking/books/techniques-guide/page/estimation-planning-poker)
- [Sprint Planning ](https://pirate.cooking/books/techniques-guide/page/sprint-planning)
- [Sprint Retrospectives ](https://pirate.cooking/books/techniques-guide/page/sprint-retrospectives)
- [Sprint Review ](https://pirate.cooking/books/techniques-guide/page/sprint-review)
- [Infrastructure as Code... ](https://pirate.cooking/books/techniques-guide/page/infrastructure-as-code-iac)

</td></tr></tbody></table>

[![D&I Value Outcome Delivery Lifecycle v1.0 - Frame 5.jpg](https://pirate.cooking/uploads/images/gallery/2023-09/scaled-1680-/di-value-outcome-delivery-lifecycle-v1-0-frame-5.jpg)](https://pirate.cooking/uploads/images/gallery/2023-09/di-value-outcome-delivery-lifecycle-v1-0-frame-5.jpg)[![D&I Value Outcome Delivery Lifecycle v1.0 - Frame 7.jpg](https://pirate.cooking/uploads/images/gallery/2023-09/scaled-1680-/di-value-outcome-delivery-lifecycle-v1-0-frame-7.jpg)](https://pirate.cooking/uploads/images/gallery/2023-09/di-value-outcome-delivery-lifecycle-v1-0-frame-7.jpg)

# Run

### and improve through measuring and learning

<p class="callout info">ongoing</p>

> We measure metrics that matter, continually capture customer feedback and proactively identify new opportunities to improve the product experience

<table border="1" id="bkmrk-%E2%9E%A1-input-problems-to-" style="border-collapse: collapse; width: 100%; border-width: 0px;"><colgroup><col></col><col></col></colgroup><tbody><tr><td style="border-width: 0px;">### ➡ Input

- Service analytics
- Customer feedback analytics
- Operational analytics
- Customer service insight

</td><td style="border-width: 0px;">### Output ➡

- Idea candidates for discovery
- Defects backlog
- Operational improvements
- Candidates for experiments


</td></tr><tr><td style="border-width: 0px;">### 🧵Golden Thread  
Practices

- [Proactive monitoring ](https://pirate.cooking/books/practice-guides/page/proactive-monitoring)
- [Service Operations - I... ](https://pirate.cooking/books/practice-guides/page/service-operations-itil-framework-v4)
- [Continuous Discovery ](https://pirate.cooking/books/practice-guides/page/continuous-discovery)

</td><td style="border-width: 0px;">### 🧵Golden Thread  
Techniques

- [Cohort Analysis ](https://pirate.cooking/books/techniques-guide/page/cohort-analysis)
- [Logging and Monitoring ](https://pirate.cooking/books/techniques-guide/page/logging-and-monitoring)

</td></tr></tbody></table>

[![D&I Value Outcome Delivery Lifecycle v1.0 - Frame 6.jpg](https://pirate.cooking/uploads/images/gallery/2023-09/scaled-1680-/di-value-outcome-delivery-lifecycle-v1-0-frame-6.jpg)](https://pirate.cooking/uploads/images/gallery/2023-09/di-value-outcome-delivery-lifecycle-v1-0-frame-6.jpg)[![D&I Value Outcome Delivery Lifecycle v1.0 - Frame 7.jpg](https://pirate.cooking/uploads/images/gallery/2023-09/scaled-1680-/di-value-outcome-delivery-lifecycle-v1-0-frame-7.jpg)](https://pirate.cooking/uploads/images/gallery/2023-09/di-value-outcome-delivery-lifecycle-v1-0-frame-7.jpg)