# Ideation

<p class="callout info">~ 1 to 2 weeks</p>

> We have lots of insight from multiple sources we think might be worth exploring.

<table border="1" id="bkmrk-input-customer-insig" style="border-collapse: collapse; width: 100%; border-width: 0px; border-style: hidden;"><colgroup><col style="width: 50%;"></col><col style="width: 50%;"></col></colgroup><tbody><tr><td style="border-width: 0px;">### ➡ Input

- Customer insights
- Market Landscape
- Technology Landscape
- Business Objectives/ Strategy
- Service performance insight
- Idea capture form

</td><td style="border-width: 0px;">### Output ➡


- Identified sponsor
- Prioritised idea candidates to take forward into discovery
- Draft vision
- Value statement
- Idea description
- Strategic fit (relative value impact on existing OKRs)
- Key customer segments and jobs to be done
- Big assumptions to address
- Ideas backlog

The above outputs are typically summarised within an opportunity canvas

</td></tr><tr><td style="border-width: 0px;">### 🧵Golden Thread  
Practices

- [Brainstorming](https://pirate.cooking/books/practice-guides/page/brainstorming)
- [Visioning](https://pirate.cooking/books/practice-guides/page/visioning)
- [Value definition](https://pirate.cooking/books/practice-guides/page/value-definition)

</td><td style="border-width: 0px;">### 🧵Golden Thread  
Techniques

- [Amazon PR release](https://pirate.cooking/books/techniques-guide/page/amazon-pr-release)
- [Ideation workshop](https://pirate.cooking/books/techniques-guide/page/ideation-workshop)
- [Value proposition canvas](https://pirate.cooking/books/techniques-guide/page/value-proposition-canvas)
- [6 thinking hats](https://pirate.cooking/books/techniques-guide/page/6-thinking-hats)
- [OKR mapping](https://pirate.cooking/books/techniques-guide/page/okr-mapping-ndp)
- [Idea capture form](https://pirate.cooking/books/techniques-guide/page/idea-capture-form)

</td></tr></tbody></table>

[![D&I Value Outcome Delivery Lifecycle v1.0 - Frame 2.jpg](https://pirate.cooking/uploads/images/gallery/2023-09/scaled-1680-/di-value-outcome-delivery-lifecycle-v1-0-frame-2.jpg)](https://pirate.cooking/uploads/images/gallery/2023-09/di-value-outcome-delivery-lifecycle-v1-0-frame-2.jpg)

[![D&I Value Outcome Delivery Lifecycle v1.0 - Frame 7.jpg](https://pirate.cooking/uploads/images/gallery/2023-09/scaled-1680-/di-value-outcome-delivery-lifecycle-v1-0-frame-7.jpg)](https://pirate.cooking/uploads/images/gallery/2023-09/di-value-outcome-delivery-lifecycle-v1-0-frame-7.jpg)