# Run

### and improve through measuring and learning

<p class="callout info">ongoing</p>

> We measure metrics that matter, continually capture customer feedback and proactively identify new opportunities to improve the product experience

<table border="1" id="bkmrk-%E2%9E%A1-input-problems-to-" style="border-collapse: collapse; width: 100%; border-width: 0px;"><colgroup><col></col><col></col></colgroup><tbody><tr><td style="border-width: 0px;">### ➡ Input

- Service analytics
- Customer feedback analytics
- Operational analytics
- Customer service insight

</td><td style="border-width: 0px;">### Output ➡

- Idea candidates for discovery
- Defects backlog
- Operational improvements
- Candidates for experiments


</td></tr><tr><td style="border-width: 0px;">### 🧵Golden Thread  
Practices

- [Proactive monitoring ](https://pirate.cooking/books/practice-guides/page/proactive-monitoring)
- [Service Operations - I... ](https://pirate.cooking/books/practice-guides/page/service-operations-itil-framework-v4)
- [Continuous Discovery ](https://pirate.cooking/books/practice-guides/page/continuous-discovery)

</td><td style="border-width: 0px;">### 🧵Golden Thread  
Techniques

- [Cohort Analysis ](https://pirate.cooking/books/techniques-guide/page/cohort-analysis)
- [Logging and Monitoring ](https://pirate.cooking/books/techniques-guide/page/logging-and-monitoring)

</td></tr></tbody></table>

[![D&I Value Outcome Delivery Lifecycle v1.0 - Frame 6.jpg](https://pirate.cooking/uploads/images/gallery/2023-09/scaled-1680-/di-value-outcome-delivery-lifecycle-v1-0-frame-6.jpg)](https://pirate.cooking/uploads/images/gallery/2023-09/di-value-outcome-delivery-lifecycle-v1-0-frame-6.jpg)[![D&I Value Outcome Delivery Lifecycle v1.0 - Frame 7.jpg](https://pirate.cooking/uploads/images/gallery/2023-09/scaled-1680-/di-value-outcome-delivery-lifecycle-v1-0-frame-7.jpg)](https://pirate.cooking/uploads/images/gallery/2023-09/di-value-outcome-delivery-lifecycle-v1-0-frame-7.jpg)