Value Proposition Canvas
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Value Proposition Canvas - TEMPLATE |
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Context & Background |
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Problem Magnitude in volumes and £ |
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Target Audience & Jobs To Be Done |
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Key Needs & Pain Points Primary Needs:
Primary Pain points:
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Value Proposition Statements {Product X} helps {primary users} to (Primary jobs to be done) by reducing (Key pains), and by delivering (Key gains) {Product X} helps {Secondary users} to (Primary jobs to be done) by minimising the (Key pains) and by (Key gains) |
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Vision Statement |
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Scope & Priorities |
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Approach |
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Strategic Objectives / Measurable Outcomes |
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Delivery Channel |
Metrics |
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Opportunity |
Landscape / Competitors |
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Assumptions & Unknowns |
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Cost |
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