# Value Proposition Canvas
**Value Proposition Canvas - TEMPLATE**
**Context & Background**
**Problem Magnitude ** in volumes and £
**Target Audience & Jobs To Be Done**
**Key Needs & Pain Points** Primary Needs: Primary Pain points:
**Value Proposition Statements** {Product X} helps {primary users} to (Primary jobs to be done) by reducing (Key pains), and by delivering (Key gains) {Product X} helps {Secondary users} to (Primary jobs to be done) by minimising the (Key pains) and by (Key gains)
**Vision Statement**
**Scope & Priorities**
**Approach**
**Strategic Objectives / Measurable Outcomes**
**Delivery Channel** **Metrics**
**Opportunity** **Landscape / Competitors**
**Assumptions & Unknowns**
**Cost**