Ideation

Input

• Customer insights
• Market Landscape
• Technology Landscape
• Business Objectives/ Strategy
• Service performance insight
• Idea capture form

Output

• Identified sponsor
• Prioritised idea candidates to take forward into discovery
• Draft vision
• Value statement
• Idea description
• Strategic fit (relative value impact on existing OKRs)
• Key customer segments and jobs to be done
• Big assumptions to address
• Ideas backlog
  

The above outputs are typically summarised within an opportunity canvas

🧵Golden Thread Practices

• Brainstorming
• Visioning
• Value definition

🧵Golden Thread Techniques

• Amazon PR release
• Ideation workshop
• Value proposition canvas
• 6 thinking hats
• OKR mapping
• Idea capture form