Visioning

❓What is it

• Visioning involves imagining and describing the desired state or outcome in vivid detail, providing a sense of direction and purpose.

• Visioning is a powerful tool for setting goals, aligning efforts, and inspiring people to work together towards a shared aspiration, or North Star.

• The outcome of this practice is a concise description known as a vision statement.

🔑 Key Benefits / Why is this important

• It is difficult and challenging for most people to quickly grasp the concept and the objective without involving them in an explanatory dialogue. A vision statement acts as a North Star, for anyone involved in the Ideation phase and beyond as to what the future should look like when the idea is successfully realised.

• This North Star acts as a focal point of a common goal the team can believe in and align their work to.

🛠 Techniques supporting this practice

• Ideation workshop
• 6 thinking hats
• Product Vision Board (template)