Value Proposition Canvas - TEMPLATE
Context & Background
Problem Magnitude
in volumes and £
Target Audience & Jobs To Be Done
Key Needs & Pain Points
Primary Needs:
Primary Pain points:
Value Proposition Statements
{Product X} helps {primary users} to
(Primary jobs to be done)
by reducing (Key pains), and
by delivering (Key gains)
{Product X} helps {Secondary users} to
(Primary jobs to be done)
by minimising the (Key pains) and
by (Key gains)
Vision Statement
Scope & Priorities
Approach
Strategic Objectives / Measurable Outcomes
Delivery Channel
Metrics
Opportunity
Landscape / Competitors
Assumptions & Unknowns
Cost