Value Proposition Canvas

Value Proposition Canvas - TEMPLATE

Context & Background

Problem Magnitude

in volumes and £

Target Audience & Jobs To Be Done

Key Needs & Pain Points

Primary Needs:

Primary Pain points:

Value Proposition Statements

{Product X} helps {primary users} to

(Primary jobs to be done)

by reducing (Key pains), and

by delivering (Key gains)

{Product X} helps {Secondary users} to

(Primary jobs to be done)

by minimising the (Key pains) and

by (Key gains)

Vision Statement

Scope & Priorities

Approach

Strategic Objectives / Measurable Outcomes

Delivery Channel

Metrics

Opportunity

Landscape / Competitors

Assumptions & Unknowns

Cost