Amazon PR release

❓What is it

A future visioning technique to articulate the benefits of the idea at the point of it being launched. It employs a PR release format, similar in content and tone as as would be used for launching the idea as a real world service/product.

This can be completed as an individual activity by the owner of the idea or as a collaborative exercise with colleagues knowledgeable in the idea space.

A prerequisite of running a successful workshop is clear framing of the opportunity. This may be in the form of one or more of the following:
- Draft vision statement, a PR release, secondary market or technology research extracts, industry case studies, high level opportunity statement (How might we…)
Plan the workshop - agenda, participants, pre reading material, outcomes, format
On the day, prepare the virtual or physical space to encourage participants to immerse themselves in the opportunity area
It is always recommended to start the workshop with an ice breaker, followed by a fun creative exercise. An example of this is playing an alternative use game with a household item
Use some of the prepared materials such as vision statement or PR release to trigger the main ideas creation activity, encouraging non judgemental divergent thinking to generate a broad range of ideas. If the flow of ideas is low, try a What If technique to re-energise the room
Use the next activity to work as a team to theme some of these ideas. Capture all the ideas, with top level themes into an ideas backlog for future reflection and refinement.