Discovery Techniques

❓What is it This analytical technique is intended to get to the root cause of a problem by ask...

❓What is it A value proposition framework is a structured approach to defining and communicati...

❓What is it A collaborative technique used by user research to build a broader understanding o...

❓What is it A customer journey map is a visual representation of the activity a user undertake...

❓What is it Identifies and aligns objectives or goals defined at a service/product level with ...

❓What is it Defines a perceived unmet user need in a clear, concise description through the us...

❓What is it A visual aid that can help you find the best place to focus your team’s energies o...

❓What is it This is a cornerstone of qualitative research, and is recommended that some user r...

❓What is it Watching and analysing users in their natural environment to understand their beha...

❓What is it Creating and distributing a structured questionnaire to gather insights, feedback,...

❓What is it A visualisation of the biggest assumptions and unknowns captured at various points...