A value proposition framework is a structured approach to defining and communicating the unique value that a product or service offers to its target users.
The framework is designed to offer a complete, holistic view of each of the key components that enable a valuable outcome to be achieved.
👥Who
The framework is long lived, employed during both the Discovery and Validation phase across a multi disciplinary team to capture and refine each of the framework components
🛠 Running the technique
The product lead populates the initial version of the value proposition canvas during Discovery.
Start with the Vision Statement, Needs and Pain Points(one per primary target user group), and key Assumptions
As Discovery progresses, the next sections to address are the Opportunity, Value Proposition Statement and Strategic Objective Fit
As Discovery ends there should be sufficient understanding to complete the Approach, Metrics and Costs section
Each of these components should be further refined during the Validation phase and provide the key input into a formal business case
📖Authoritative source
(URL housing the Value Proposition Framework template )
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